It's time for another Maple Menu Takeover! Kingdom Maple Festival on Saturday, April 20 is St. Johnsbury's day to celebrate our status as the "Maple Center of the World". As part of the festival, we've challenged our local restaurants and food vendors to highlight locally-produced Vermont maple on their menus.
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Check out the specials available at the following restaurants and food vendors on the day of the festival, or for some, all year long.

Every year, Discover St. Johnsbury prepares a report compiling business changes within our downtown district. For the past few years, we've been happy to share record-breaking totals of new businesses, and 2023 was no exception.

Please join us in welcome the seventeen (!!!) new businesses who opened or relocated to St. Johnsbury's downtown last year:

Kingdom Maple Festival on Saturday, April 22 is downtown St. Johnsbury's day to celebrate our status as the "Maple Center of the World". As part of the festival, we've challenged our local restaurants and food vendors to highlight Vermont maple products on their menus all during that weekend.
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Check out the specials available at the following restaurants and food vendors during the weekend of April 21 - 23, 2023.

St. Johnsbury is bustling, with another record-breaking year of new businesses and exciting events and activities in every season. Much of this bustle seems to be driven by a decidedly creative group of community members. The creative economy–which encompasses economic development activities that include the arts, culture, design, makers, and artisanal products of all kinds–makes up a large proportion of our local economy. The report, ‘Building on a Legacy of Creativity: Understanding and Expanding the Creative Economy of the Northeast Kingdom’ (Vermont Creative Network, 2018), found that the concentration of creative industries is 31% higher in the Northeast Kingdom than in the rest of the country. Discover St. Johnsbury wants to learn more about how this is affecting St. Johnsbury’s growth, so I've set out to interview a selection of both new and established creative business owners downtown to share their stories and insights with you. Read on for our interview featuring Michelle Faye, owner of Chrysalis Creative.

Last year around this time, we were over-the-moon to share that a dozen new businesses had opened in downtown St. Johnsbury in 2021. Little did we know that 2022 would more than double that number!

St. Johnsbury's transformation since the start of the pandemic has been profound. When we look at our town today, it's easy to see that a rural revival is taking place. Please help us welcome 2022's new businesses... all 29 of them! 

This year, Valentine's Day falls on a Tuesday, and businesses are getting creative with the date they celebrate. That means you'll find lots of different ways to #findyourlove with a dining, shopping, and activity guide that spans two weekends!

Read on for dozens of ways to celebrate Valentine's Day in St. J, and learn how to win an #ilovestj tee for yourself AND your honey.

St. Johnsbury loves Halloween! Read on for a list of events, for adults and kids alike, all throughout town that celebrate the spookiest time of the year, and find even more happenings around town on our Calendar.

The leaves are changing, and Vermont's Northeast Kingdom is one of the best places in the state to view the colors at their peak. Here in St. Johnsbury, at the southern end of "The Kingdom", you'll find a convenient, walkable town full of activities that celebrate the joys of foliage season. Use Vermont's Foliage Forecaster to gauge the best time to visit, and plan your trip around fall-themed events happening in St. J every weekend.