Shop Local to Find the Sparkle of the Season

St. Johnsbury's annual shop local rewards program launches on Small Business Saturday, November 29. Earn a free gift with just ten purchases in St. J!

Check off those rewards points twice as fast during St. J Sparkles! Holiday Weekend on December 12 & 13. Purchases made that weekend count double.

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Here's how to participate:

1. Pick up a rewards card at local merchants between Small Business Saturday on November 29 and December 31.
2. Get the card validated as you shop at any combination of ten small businesses in St. Johnsbury. Purchases made during St. J Sparkles! Holiday Weekend on December 12 & 13 count DOUBLE towards your reward (ask merchants to validate the purchase twice on your card.) 
3. Turn your card in to the St. Johnsbury Welcome Center (51 Depot Sq.) to receive your FREE St. Johnsbury Bears t-shirt in a crisp, wintery grey & blue color scheme, designed and printed locally by St. Johnsbury's own Magic Wolf Co.​

There is no list of participating businesses. ALL types of purchases at independent small businesses throughout St. Johnsbury are eligible, including eateries, shops, the Farmers Market, hardware stores, craft vendors, groceries, and more. Check out our Shop directory for ideas.

Thank you for choosing to support small, independently-owned businesses this holiday season!